I'd rather be WEIRD THAN BORING.
If you agree, you may pass GO and collect $200
I'd rather be WEIRD THAN BORING.
If you agree, you may pass GO and collect $200
Happiness is the Moment Before You Need More Happiness
HIGHLIGHTS
Stella Artois Sensorium
Stella Artois Sensorium was the brain child of small team of creatives involving myself. The idea was to create an experience that takes the consumer on fully immersive sensory gastronomy experience coupled with 360 degrees of 3D projection-mapping that told of beautiful and visually story. The outcome was a global success, becoming a platform that toured city by city around the world.
Stella Artois: Father's Day Gifting Shoppe
With only 6 weeks to secure, transform, and open a premium gifting shoppe to celebrate Father's leading up to their big day. The entire store was an experience from the moment you entered, with personalized Chalice engraving, complimentary Stella Artois to enjoy while you shop and a 360 degree store flow that highlighted different persona's of Dad: Craftsman, Globetrotter, Sportsman, and the Trendsetter.
Budweiser Red Lights
With a brief that simply said "We want to own hockey," coupled with Molson holding all rights to the NHL and teams, the challenge was no easy feat.
The solution: Rather than own hockey, let's own the most celebrated moment in hockey: the goal. The Budweiser Red Light was born -- a wifi-powered authentic arena goal light that syncs and goes off instantly when your favourite team scores.
Swiss Chalet: Fresh Impressions Tour
We were the first national brand to launch a Food Truck sampling tour across Canada before Food Trucks became mainstream. Handing out samples of fries, chalet sauce, and scratch cards to redeem in-store, our national campaign hit numbers of 375,000 and drove conversion of 34%! Record numbers in any activation with drive-to-store coupon.
University Club of Montreal
When the University Club of Montreal was looking to redefine their brand image and personality, little did I know I would embark on a deep journey to understand private member clubs. The research and strategy that went into this brand was the magic sauce. We understood new insights the client wasn't aware of, and helped redefine the problem of the brief. Where we landed was a new brand identity that paid tribute to the past 100 years, while introducing a modern persona that carry on the next 100 years.
Hangry - Dragons' Den
When I founded Hangry, I wasn't just thinking this could be a 'coffee shop app'. I was thinking bigger. The power of tapping into a convenience and frictionless experiences for customers, combined with using data and consumer patterns to create a marketing platform for brands to engage students like never before. Check out the video to see what happened the day I entered the Dragons' Den.
Hangry on CBC The Exchange
When I founded Hangry, I wasn't just thinking this could be a 'coffee shop app'. I was thinking bigger. The power of tapping into a convenience and frictionless experiences for customers, combined with using data and consumer patterns to create a marketing platform for brands to engage students like never before. Check out the video to see what happened the day I entered the Dragons' Den.